

While preparing for the Wellness Expo I exhibited and spoke at in February 2026, I found more clarity in what I do, what I offer, and how I help people.
Because of this newfound clarity, I am making some subtle but significant changes in my business. One change that I want to share with you is the way I sign off on these blogs. I used to say, “Here’s to conquering stress.” And I’m not anymore. Here’s why.
In everything I do, it has always been my intention to get to and address the root of stress - not cover it up or ignore it. This is why I had chosen to use the word “conquer” - defined as “to overcome, to take control of”.
But what I wasn’t recognizing was the felt sense of the word “conquer”. It implies “battle”, “fight”.
So when someone reads “conquer stress”, a part of them will probably interpret that as “try harder”, “dominate it”, “eliminate it”.
And it is exactly this type of energy that perpetuates stress!
Without realizing it, I have been quietly reinforcing the mistaken idea that in order to ease stress, you have to defeat it, overpower it, win against it, or push through it.
And that is NOT true!
These methods don’t actually work. They make the stress worse. This idea is not something I want to reinforce - at all.
You cannot force yourself into ease.
The most effective way to ease stress is to calm it at the source - which is the nervous system, the body.
I help people stop fighting their nervous system. I help them stop shaming the stress response and work with their body. I help them feel safe, not forced.
Only then, when the body feels safe, can the body relax. And when the body relaxes, the mind and emotions can ease, too.
That is how stress is eased, by flipping the script, not by adding more of the same.
This is why I have changed the sign off on these blogs.
I now end with, “Here’s to calming stress at the source” to highlight my clearer intention and to serve you better.
If you’re realizing that fighting stress hasn’t worked for you either, and you’re curious what it would look like to calm it at the source, I’d love to connect.
You can book a free 30-minute discovery call, here. Let’s explore whether this approach feels like the right fit for you.
Here’s to calming stress at the source.
With heart,
Louise
The Stress Experts
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